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Guide to writing an Event Marketing Plan for for Events - Marketing is crucial to the success of your event as not only will it help you to sell tickets, but it is the first impression that people will have of the event.

pdf, 601 KB

Media plan for Optiworlds NZ Napier 2011 - The Media Plan for the Opti Worlds New Zealand aims to ensure that editorial coverage in sailing news media, newspapers, radio and TV, as well as through the event’s own media, such as the website, Facebook and Twitter, and an email newsletter, is maximized for the benefit of the event and the stakeholders.

pdf, 179 KB

Example legacy evalution - RWC Auckland 2011 - This document highlights the results of RWC 2011 for Auckland – the numbers, how Auckland’s performance rated and the stories of some of the Tournament’s outstanding successes like The Fan Trail, Queens Wharf and the Major Events Operations Centre.

pdf, 6.2 MB

Example marketing plan for major events - Marketing communications plan Fast5 netball world series july 2012 - The purpose of this document is to provide detail around the Marketing and Communications activity in relation to the Netball World Series, Fast5 event to be held at Vector Arena, 9-11 November 2012. This document is accurate at the time of submission, however, as we are still in the early stages of planning there is more detail to be included in time.

pdf, 1.6 MB

Example leverage and legacy plan - 2011 IPC ATHLETICS WORLD CHAMPIONSHIPS - The 2011 IPC Athletics World Championships LOC, Paralympics New Zealand and stakeholders are excited about the opportunity that the 2011 IPC Athletics World Championships has to create a variety of ongoing legacies.

pdf, 371 KB

Example of legacy evaluation - NZPGA Pro Am Championship leverage report - This paper reports on the leverage activity undertaken alongside the 2012 NZPGA Pro-Am Championship held at The Hills in Queenstown from 29 March to 1 April.

pdf, 1.3 MB

To plan and deliver a Leverage and Legacy plan for the Triathlon World Champs 2012 with the ultimate objective of ensuring significant and long lasting benefits are generated for New Zealand from this event. The Triathlon World Champs 2012 Ltd (LOC) Board and CEO will have ultimate sign-off on the plan and facilitate its implementation by the committee.

pdf, 103 KB