About the Major Events Fund

The Major Events Fund (formerly the Major Events Development Fund) is an investment fund that supports major events to achieve specific outcomes that align with government priorities. The Major Events Fund has a $60 million five-year appropriation. It is a contestable fund that is not intended as a source of ongoing, year-on-year investment in events.

Major events which receive Major Events Fund investment must demonstrate that the event, or event platform, can be used to secure specific outcomes for Government.

To be eligible for Major Events Fund investment, an event must:

  1. Be a major event by government's definition. Definition of a major event
  2. Be a sports, arts, or cultural event delivered onshore. 
  3. Meet baseline application requirements. Eligibility and criteria

Major Events Fund Strategy

Established in 2004 as the Major Events Development Fund, the Major Events Fund has grown and evolved alongside New Zealand’s major event industry. 

The Major Events Fund has an important role to play in supporting the Government’s economic development objectives. In 2024, a full review of the Fund’s investment framework and guiding strategy was undertaken, to ensure future investments align with Government objectives. 

The new strategy puts greater emphasis on securing major events that deliver strong economic benefits for New Zealand. However, it retains a focus on ensuring that valuable social, cultural and environmental benefits that major events can deliver are realised.

Our vision is that New Zealand is internationally recognised as a desirable major events destination, delivering world class- events that generate economic and social outcomes, enhance our global reputation, and enrich the lives of New Zealanders.  

The new Major Events strategy came into effect on 1 September 2024 and replaces the 2022-2024 Statement of Investment Priority.

Strategy

How to apply for funding 

Applications for the Major Events Fund are accepted year-round.

There is a three-step process for Major Event Fund applications: an initial enquiry, an expression of interest, and a full application. 

Applications for events seeking over $1 million need to be submitted at least two years before the event commencement date, and one year in advance for events seeking investment under $1 million. This is to allow sufficient time to assess the event and develop leverage and legacy programmes to secure benefits off the event/event platform. 

Application process

If you have any questions, contact our friendly team.

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Last updated: 26 August 2024