Eligibility for investment

Events looking to secure Incubator investment must align with the Major Events Fund’s Statement of Investment Priority. Events are expected to be on a pathway to becoming internationally significant and financially self-sustaining.

The 2019-2021 Major Events Statement of Investment Priority states:

The Major Events Fund (including the Creative and Cultural Events Incubator) will give priority to events in New Zealand that are, or have the potential to be, internationally significant and which create social connection, and reflect and celebrate New Zealand culture.

In order to meet the SIP creative and cultural events must create opportunities for engagement with New Zealand's diverse culture, with a particular focus on Māori and Pasifika culture.

Growth focus

Events seeking Incubator investment are expected to be on a pathway to becoming internationally significant and financially self-sustaining.

It is important for New Zealand Major Events to understand the challenges the event is facing and the step change that is being targeted. For the purposes of the Incubator, a step change is considered to be a move from one of the following engagement levels to the next:

  1. Local community engagement (within town or city)
  2. Regional engagement (within region)
  3. Drive zone engagement (within 1-4 hour drive radius)
  4. Wider domestic engagement (within New Zealand)
  5. International engagement (from overseas)

Local support

Events seeking Incubator investment must have the support of local government ie: city or regional council and or council controlled organisations such as an economic development agency. This support must be for the event itself and the planned growth goals; an event will not be able to become internationally significant without the support of the council of the region in which it is held.

The support should demonstrate a level of financial investment and/or value in-kind equal or higher than the investment ask of the Incubator. Acceptable evidence of this support can be an Agreement, or letter of support from the authority or organisation which clearly outlines what has or will be agreed.

Additional evidence of tautoko / support for the event from local iwi, mana whenua, local pasifika communities or such groups, that outlines their support of the event is not a requirement but would be advantageous. This support does not have to be financial or budget relieving.

Investment parameters

The parameters for investment are:

  • Investment range: $20,000-$100,000 per iteration.
  • Investment tenure: maximum of three event iterations, consecutive or not.
  • Contract tenure: per iteration.
  • Event location: Permanent New Zealand based events.
  • Event frequency: annual or biennial (every one or two years).
  • Application lead in timeframe: at least nine months in advance of the event.
  • Local government or Economic Development Agency support: evidence of financial or value in kind support is required.
  • Tagged purpose: it is highly likely that investment will be tagged to key pieces of work.

 Events applying for Incubator investment are unlikely to receive funding if:

  • The Event does not align with the Major Events Statement of Investment Priority and the specific creative and cultural events criteria.
  • The Event takes place offshore/out of New Zealand (this includes events that are held offshore and promote New Zealand).
  • The Event is seeking investment to underwrite an event.
  • The Event will adversely affect an existing Major Events Fund or Incubator event due to timing or any other reason.
  • The Event has a large amount of investment that will be channelled offshore (for instance, in rights fees at a disproportionate level to the likely benefits that can be secured through the event, or to offshore event organisations, or in prize money). 
  • The applicant is a central Government Agency.
  • The applicant is primarily seeking funding for activity that is ancillary to the event, e.g. feeder programmes.
  • The total local and central government investment in the event comprises more than 70% of the total event budget.
  • They are generating large profits or surpluses which suggest government investment is not required. 
  • The applicant is seeking support for a business or trade event.
  • The applicant is seeking support for a one-off theatrical or concert production.
  • The Event is receiving investment from the Major Events Fund.
  • The Event is a one-off occurrence.
  • There is less than 9 months lead in time until the Event is held.
  • The Event is not supported by the local authority.

Submit an enquiry to our friendly team

Check out other funding options

Last updated: 20 January 2022