The Major Events Management Act 2007 is intended to apply to one-off internationally significant major events where protection from ambush marketing is a requirement for the award of hosting rights. It’s not intended for annual or regular events that New Zealand hosts as of right.
The Major Events Management Act provides protection to organisers and sponsors of major events from ambush marketing, and applies to any event that meets its criteria.
Applying to be a ‘Major Event’ under the Major Events Management Act is a legislative process managed by the Major Events team within the Ministry of Business, Innovation and Employment (MBIE).
