The Major Events Management Act 2007 is intended to apply to one-off internationally significant major events where protection from ambush marketing is a requirement for the award of hosting rights. It’s not intended for annual or regular events that New Zealand hosts as of right.
The Major Events Management Act provides protections to organisers and sponsors of major events from ambush marketing. It is designed to address ambush marketing and certain other issues associated with the running of major events, such as ticket scalping and pitch invasion.
Applying to be a ‘Major Event’ under the Major Events Management Act is a legislative process managed by the Major Events team within the Ministry of Business, Innovation and Employment (MBIE).
