How we define the types of events

How we define a major event and the different types of events.

What is a major event?

From Government’s perspective, a major event is, or has the potential to be internationally significant by which it generates interest, profile or visitation from outside New Zealand.

Events with the potential to be internationally significant should; offer an element or elements that are uniquely New Zealand; have evidence of international interest and; profile New Zealand on an international platform.

Major events create social connection, reflect and celebrate New Zealand culture and build national pride.

Event type definitions

We use the following event type definitions:

Event type Features Examples
Mega events
  • Mega events primarily attract international participants as well as New Zealanders.
  • Primarily have an international audience and generate extensive international media coverage.
  • Generate significant and widespread benefits within New Zealand.
  • Require a cabinet decision to secure funding and host in New Zealand, and are beyond the scope of the Major Events Fund. Though Major Events Fund funding may be sought to deliver additional components.
  • Rugby World Cup 2011
  • 36th America's Cup
  • ICC Cricket World Cup 2015
Major events
  • Major events create social connection, reflect and celebrate New Zealand culture and build national pride;
  • Is, or has the potential to be internationally significant;
  • Generate interest, profile or visitation from outside New Zealand;
  • Offers an element or elements that are uniquely New Zealand;
  • Has evidence of international interest and;
  • Profiles New Zealand on an international platform.
  • Significant proportion of international participants.
  • New Zealand and international audience.
  • Significant international media coverage.
  • High level of benefits to wider New Zealand.
  • Women’s Rugby World Cup 2021
  • A Waka Odyssey
Regional events
  • Primarily New Zealand participants with some international participation.
  • Primarily New Zealand audience.
  • Some international media coverage.
  • Some New Zealand-wide benefits but to a lesser degree than major events.
  • Women’s Water Polo World Cup
  • WOMAD
Local events
  • Primarily local participants.
  • Primarily local audience.
  • Limited international media coverage.
  • Benefits to the city or town.
  • Upper Hutt Summer Carnival
  • Hastings Blossom Parade