This page explains the purpose and value of post-event reports and provides tips for preparing them and a template you can use.
Event organisers are required to provide post-event reports to a range of stakeholders, including:
- the international rights' holder
- central government and the Major Events team
- the host city
- Sport NZ (for a sports event)
- sponsors and others.
While you will need to customise each of your reports for the stakeholders, the greater part of the content should be common to them all.
Plan your post-event report strategy during the lead up to the event so you:
- Seek clarity at the outset of the event planning process about the specific focus of the post-event report required from each stakeholder.
- Collect the full range of post-event report data throughout all of the event planning phases including specific examples.
- To help with post-event analysis, develop or adapt questionnaires to be circulated to, and completed by, spectators, media, sponsors, teams and officials.
Value of post-event reports
Post-event reports are a valuable information tool for developing future events and to inform good practice. They:
- ensure you capture the learnings from the event
- help identify how the event can grow
- provide a business rationale on how future events can create opportunities such as:
- attracting more sponsorship
- developing other aspects/areas of the event.
All post-event reports should:
- demonstrate delivery of all the contractual obligations
- review the overall success of the event in reaching its main objectives
- document any economic, social, cultural and/or international exposure benefits the event created
- document any leverage and legacy benefits the event created
- determine the main recommendations for future events.
Post-event reporting guide
We've developed a post-event reporting guide for events that have received funding through the Major Events Fund. You can use the guide when thinking about and developing post-event reports for your stakeholders.
Some of the headings will be relevant to your event, and some will not. You can adapt the guide to suit your event requirements, adding any other information that is relevant to your event's analysis.
Example of post-event evaluation report
Below is an example of a post-event evaluation report for the Audi Quattro Winter Games 2013, an event that received investment from the Major Events Fund.
In some parts of this report, we have withheld commercially sensitive or other information in consultation with the report owner.
Meta-evaluation of post-event reporting
The Economic Evaluation Outcomes Meta-Evaluation Report outlines the results of an approach modelled on a cost-benefit analysis methodology undertaken by the Ministry of Business, Innovation and Employment (MBIE) in 2012.
It examines 18 out of the 19 events that received funding through the Major Events Fund between February 2010 and April 2012 for which either a post-event report and/or economic impact assessment was submitted to MBIE.
The funding received by each event ranged from $50,000 (3 events) to $2 million (1 event).
The report doesn't include the Rugby World Cup 2011.