Leverage and legacy benefits

This page outlines some of the benefits of events' leverage and legacy to New Zealand's economy, communities and international brand.

Leverage one-off benefits

One-off leverage benefits include but are not limited to:

  • creating employment related to the event itself — including the upskilling of volunteer staff
  • giving New Zealand international exposure
  • creating opportunities for New Zealanders to experience world-class events
  • enabling communities to showcase their regions and achievements nationally and internationally
  • building social cohesion and community pride
  • creating trade or investment opportunities during the event.

Legacy benefits

Legacy benefits include but are not limited to:

  • creating ongoing business or industry growth opportunities, and longer-term employment
  • developing local, regional or national infrastructure and facilities
  • fostering significant international relationships
  • growing participation and achievement in the field to which the event relates
  • encouraging participation in sporting or artistic pursuits.

Event capability benefits

Event capability benefits include but are not limited to:

  • building event organisation skills
  • extending or improving systems and knowledge relating to event delivery
  • increasing the available pool of trained volunteers
  • growing the skills of the volunteers
  • enhancing New Zealand’s reputation as a destination for major events.

Potential socioeconomic benefits

The positive socioeconomic benefits that flow from hosting a major sporting, arts or cultural event are not just fringe benefits or opportune side-effects — they can be the main reasons for hosting the event in the first place.

Leverage and legacy benefits can manifest in many different forms, and event organisers should consider how to develop their event to maximise leverage and legacy benefits in the areas set out below:

Economic

Events can create economic benefits such as increased tourism revenue (eg, bed nights and visitor spend) or spend by international event organisers and/or promoters.

Social

Social benefits from events can include:

  • fostering social well-being and national pride
  • building social cohesion and community spirit
  • encouraging participation in sporting, artistic or creative activities
  • providing opportunities for New Zealanders to experience world-class events.

Regional and community development

Events can enable communities to showcase their regions and achievements nationally and internationally. Strong local involvement can help to make the overall experience have a more holistic atmosphere and be easier for people to identify with, and want to feel part of, an event.

Cultural

Events can increase awareness and understanding of different cultures, promoting cultural values such as discipline, fairness and respect for others.

Educational

Educational benefits from events include:

  • providing opportunities for involvement of local schools or sports clubs
  • developing educational programmes for schools that promote sporting or cultural values and disciplines
  • providing opportunities to learn about other countries and cultures.

Volunteers

Events can increase the available pool of trained volunteers and grow their skills.

Environment

Events can have a range of environmental benefits such as:

  • promoting environmental best practice
  • encouraging focus on sustainable event management, waste management and transport planning
  • improving ecological surroundings
  • organising environmental communication and educational activities
  • providing the stimulus for beautification projects.

Trade and investment

Event, both during and afterwards, can create trade and investment benefits such as:

  • employment related to the event itself
  • ongoing business or industry growth opportunities
  • longer-term employment.

International relations

Events can create opportunities to develop significant international relationships at multiple levels – political, business, sporting, cultural, creative or otherwise.

Brand NZ

If events are aligned with New Zealand’s unique identity and the New Zealand brand, they can enhance New Zealand’s reputation as a destination for major events.

Media and broadcast

Events can generate international media exposure for New Zealand.

Event sector capability building and event attraction

Events can enhance the event sector’s capability and attract more events by:

  • enhancing New Zealand’s reputation as a destination for major events
  • building additional event governance and management skills
  • extending or improving systems and knowledge relating to event delivery
  • increasing the pool of trained professionals and growing their skills.

Infrastructure

Events can lead to the development of local, regional or national infrastructure and facilities.

Sport legacy (both high performance and participation)

Events can create a sport legacy by boosting:

  • high achievement in the field to which the event relates (an event should be strategically aligned to a sport’s key high performance strategies)
  • growth in participation (an event should look at ways to focus on building adult and/or youth participation).