Events with MEMA protection

This page has information about events held in New Zealand that have been declared “major events” under the Major Events Management Act 2007. It also includes the details of the two most recent events to be declared “major events” under the Act

Current and upcoming Major Events

The 36th America’s Cup

The America’s Cup is the oldest international sporting trophy in the world, and the pinnacle event in the sport of sailing. The America’s Cup comprises of regattas including the Christmas Cup, the Prada Cup challenger selection and the 36th America’s Cup Match.

The event is expected to attract significant media coverage and global broadcast, and has secured substantial sponsorship contracts. Major Event status will protect the event from ambush marketing, and New Zealand’s reputation as an event host.

The 36th America’s Cup Order(external link) will come into effect on 8 September 2020 and protection will end on 20 April 2021.

The Rugby World Cup 2021

The Rugby World Cup is the most significant rugby competition in the world for both the men’s and the women’s forms of the game. The tournament is widely recognised and the Black Ferns have won five of the past six World Cups.

The event will create significant international broadcast reach, and provides a platform to support the Women and Girls in Sport and Active Recreation strategy. Major Event status will protect the commercial rights of the event and associated sponsors.

The Rugby World Cup 2021 Order(external link) will come into effect on 18 May 2021 and protection will end on 15 November 2021.

Major events in 2017

New Zealand hosted 3 major sporting events in 2017.

  • World Masters Games 2017 in April
  • DHL NZ Lions Series 2017 in June and July
  • Rugby League World Cup 2017 from October to December.

All of these sporting events were declared ‘major events’ under the Major Events Management Act 2007 (the Act).

Below you can read the information we provided to businesses and the public about these events, including how to avoid breaching the Act.

The World Masters Games

The World Masters Games is the world’s largest multi-sport event. World Masters Games 2017 was the first time New Zealand hosted the games, offering a great opportunity to showcase the country to event participants and spectators across the world.

The Games were declared a Major Event under the Major Events Management Act 2007 to protect the rights of the event owner, organiser and sponsors. By protecting the commercial rights of event owners and sponsors, the Act helps to make New Zealand an attractive event host.

Businesses didn’t need to be an official sponsor of this event to benefit from it. There were many different ways for them to get involved, particularly through increased business-as-usual trade.

DHL NZ Lions Series 2017

The DHL NZ Lions Series 2017 saw the British and Irish Lions rugby team play 10 matches against New Zealand opposition, including the All Blacks. The matches were held in 7 host-cities across New Zealand.

Over 20,000 international visitors followed the tour around New Zealand and international broadcast of matches reached over 200 million people. The Series was declared a Major Event under the Major Events Management Act 2007 to protect the rights of the event owner, organiser and sponsors.

Rugby League World Cup 2017

The Rugby League World Cup 2017 was hosted by Australia, New Zealand and Papua New Guinea and involved 14 men’s teams playing 28 matches from 27 October to 2 December 2017.

The Rugby League World Cup 2017 was declared a Major Event under the Major Events Management Act 2007 to protect the rights of the event owner, organiser and sponsors.