Definition of terms

Term Definition
SIP Statement of investment priority The Major Events Fund will give priority to events in New Zealand that are, or have the potential to be, internationally significant and which create social connection, reflect and celebrate New Zealand culture and build national pride. a. In order to meet the SIP, sports events must pursue high performance outcomes and engage with youth and targeted populations, particularly low participating communities. In order to meet the SIP, creative and cultural events must create opportunities for engagement with New Zealand’s diverse culture, with a particular focus on Māori and Pasifika arts and culture.
non-SIP Events that do not inherently align with SIP priorities (e.g. there is little alignment with SIP priorities across the core programming). Events seeking Major Events Fund investment that sit outside of the SIP priorities must demonstrate that they have the potential to generate significant wider benefits (see page 11) and; a. Establish or develop a home-grown event that can be retained for New Zealand; b. Be financially supported by local government and / or local development agencies; c. Does not significantly conflict with other major events being staged in New Zealand; d. Have at least two government agencies interested in leveraging the event e. Have a lead time of two years or longer; Have a financial sustainability plan that demonstrates how they will become sustainable past government investment (for recurring events).
Major event A major event is, or has the potential to be internationally significant by which it generates interest, profile or visitation from outside New Zealand. Events with the potential to be internationally significant should; offer an element or elements that are uniquely New Zealand; have evidence of international interest and; profile New Zealand on an international platform. Major events create social connection, reflect and celebrate New Zealand culture and build national pride. Examples of major events include the Women’s Rugby World Cup 2021 and A Waka Odyssey.
Mega event Mega events primarily attract international participants as well as New Zealanders. Mega events primarily have an international audience and generate extensive international media coverage. They also generate significant and widespread benefits within New Zealand. Mega events require a cabinet decision to secure funding and host in New Zealand, and are beyond the scope of the Major Events Fund. Though MEF funding may be sought to deliver additional components. Examples of mega events include: Rugby World Cup 2011; 36th America’s Cup and ICC Cricket World Cup 2015.
Regional event Regional events primarily attract New Zealand participants with some international participation. Regional events primarily have a New Zealand audience and have some international media coverage. They also generate some New Zealand-wide benefits but to a lesser degree than major events. Examples of regional events include: Women’s Water Polo World Cup; WOMAD.
Lead An event owner who has made contact with Government, and may eventually become an applicant.
Local/community event Local events primarily attract local participants and have a local audience. They generate limited international media coverage and the benefits are primarily generated for the city or town. Examples of local events include: Upper Hutt Summer Carnival; Hastings Blossom Parade.
Māori event An event that is mandated by iwi or hapū in the region in which it is held and in which Mātauranga Māori (as separately defined) is evident in the: Practice of the event: including leadership, governance, decision-making, management, and event delivery. Incorporation of tikanga Māori (Māori protocol) such as manaaki (the respect, generosity and care for others shown).
Pasifika event An event in which is Kaupapa Pasifika (as separately defined) is evident in the: Practice of the event: including leadership, governance, decision-making, management, protocols and respect and care shown for others.
Mātauranga Māori Mātauranga Māori literally translated means 'Māori knowledge' and includes traditions, skill, values, concepts, philosophies, world views, understandings and cultural practices derived from uniquely Māori cultural points of view. It traverses customary and contemporary systems of knowledge. In everyday situations, Mātauranga Māori is an umbrella term that draws on knowledge systems such as whakapapa (genealogy), tikanga Māori (Māori protocol), manaaki (showing respect, generosity and care for others), taonga tuku iho Māori (treasured arts and heritage).
Kaupapa Pasifika Kaupapa Pasifika refers to a foundation of understanding and knowledge created by Pasifika people and expressing Pasifika aspirations, values and principles. It is based on these two concepts: · Kaupapa – awareness of the unique cultural perspectives of a distinct group of New Zealanders. · Pasifika – the unique cultural perspectives and beliefs embodied in the values, customs, rituals, dance, song, language and cultural expressions of the individual Pasifika nations. The combination of the two attributes reflects the unique context of Aotearoa­based Pasifika communities, their Pasifika aspirations, values and principles and desire to express cultural values and world views that relate to their experience as Pasifika peoples living in New Zealand.
Art Arts: Includes all forms of creative and interpretative expression. Pacific arts including Pasifika artists undertaking contemporary and heritage arts projects in all art forms — craft/object art, dance, inter-arts, literature, media arts, music, theatre and visual arts such as weaving, tapa making, tivaevae, carving, traditional dance, singing or music. Ngā toi Māori (Māori arts) including Māori artists undertaking contemporary and heritage arts practice in all art forms (as above) such as waiata, rāranga, whaikōrero, kaupapa waka, tā moko, kapa haka, te reo, karanga, mōteatea, Māori dance and music
Brand New Zealand (uniquely New Zealand) Collective positioning to tell a consistent New Zealand story reflecting the values of kaitiaki (guardianship), integrity and ingenuity
The creative and cultural incubator The incubator provides seed or development fund investment to support recurring creative and cultural events that have the potential to become major events. Designed to support their establishment, growth and development toward financial sustainability. The funding can support core delivery costs for untested or concept events (seed investment) or develop existing events, beyond core delivery, with funding tagged to enable specific step change towards becoming internationally significant (development investment). 
Culture (with specific application to “cultural events”) Cultural events or the inclusion of a cultural dimension as an integral part of an event celebrates our many perspectives and backgrounds, and values our indigenous culture. Māori culture has a special place at the heart of New Zealand’s cultural identity, and is meaningful to all New Zealanders.
Culture (with specific application to “New Zealand culture”) Culture can be the attitudes, customs and beliefs that define who we are. It can also include our heritage and taonga, the arts, media, sport and recreation.
Engagement Participation in, or attendance at an event. Where participation is active involvement in the event itself or in the making or presenting of an event. Attendance involves going to an event in a more experiential/passive capacity.
Financial sustainability Has sufficient funding in place to meet all financial obligations to sustain the event without ongoing investment from the Major Events Fund. (Relates to recurring events)
High performance outcomes (what does that mean relevant to New Zealand sport) Includes events which ; feature world ranked athletes (including at age group level), generate international profile and have international recognition, provide local athletes with greater and more accessible opportunities for international competition and support pathways for emerging talent
Home-grown event An event that has been created and grown in New Zealand or is intended to be retained in New Zealand, where there is a perception and sense of belonging, ownership and connection.
Internationally significant Generates interest, profile or visitation from outside New Zealand. Events that have the potential to be internationally significant should offer something uniquely New Zealand, or have evidence of international interest.
Leverage and legacy Leverage and legacy are the broader and longer-lasting national and local benefits that are set in motion and then realised by an event. In essence, the concept of leverage and legacy is all about understanding and acknowledging the wider impact that an event can deliver to the community and country outside of the core event delivery. There are 3 different categories of benefits that can be achieved by an event: Direct benefits These are benefits for the respective sport/art, region and country that will occur simply by virtue of the event taking place. In other words, the achievement of these benefits is within the scope of the current operational plan for the event so no additional specific course of action is required. Leverage opportunities These are the extra benefits that can be developed around the event itself and the event platform. These benefits are likely to be outside the immediate scope of current planning for the event and additional action is likely to be required by stakeholders to maximise the benefits for the respective sport/art, region and country. Legacy opportunities These are the lasting or long-term benefits achieved by using the event itself, or the attention created by the event that can be accrued beyond the event. Exploring these opportunities requires a partnered approach, and deliberate and focused action plan to ensure that lasting positive benefits are delivered to the respective sport/art, region and country.
Markets of importance to Tourism New Zealand and New Zealand trade and Enterprise [1] Australia, China, United States of America, United Kingdom, Germany, Japan, South East Asia, France, Rest of Europe, Korea
National pride A sense of belonging, a pride of place and a personal connection and association with the success of the nation/nation’s peoples. Events can foster a sense of national solidarity through common experiences and celebration.
Off-peak/Shoulder tourism Peak: December – February Shoulder Spring: September – November Shoulder Autumn: March – May Off peak: June – August
Regional dispersal Balanced spread of investment and events across the different regions of New Zealand where possible, (recognising regional capability advantages and limitations influence this).
Social connection (whakawhanaungatanga and manaakitanga) Social connection links individuals and groups or communities together through common activities. Social connection generates a sense of belonging for those involved. Social connection can be recognised in the values of: · Whanaungatanga: a relationship through shared experiences and working together which provides people with a sense of belonging Manaakitanga: the process of showing respect, generosity and care for others
Targeted populations Primary and secondary school ages, young girls and women, low participating communities.

[1] Note that tourism and sector priorities can change over time. This information is current as at May 2019. While there is an interest in a presence in these markets, the relevance of information that might be channelled from an event will differ from country to country.