Value of Major Events
[ Last Updated 10 September 2007 ]
The excitement of the UCI Mountain Bike and Trials Championships, A1GP and the NZ international Arts Festival- such events have helped build New Zealand's reputation as a world-class major event destination.
It's a reputation worth building.
The total value of the major event industry is hard to accurately calculate. An event such as the UCI Mountain Bike and Trials Championships provided fantastic benfits to the country including a contribution of over $20million to the national GDP and a fantastic legacy of social and cultural benefits. The event also had massive world-wide television coverage.
More Than Dollar Spend
The economic impact can't be assessed by dollar spend alone, with benefits often realised years after the event. Such benefits can include:
- a higher profile for New Zealand, which then allows us to showcase products, develop connections and build business, cultural, sporting and tourism opportunities.
- a better quality of life for New Zealanders, through environmental and infrastructure improvements, increased employment opportunities before, during and after the event, and greater opportunities to participate.
- building a stronger sense of identity in the community - locally regionally, nationally.
- developing and promoting high achievement for New Zealanders in the arts, cultural, sports, heritage and leisure fields
- providing opportunities for New Zealanders to experience world class events
- Enabling communities to showcase their regions and achievements nationally and internationally.
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