Value of Major Events
[ Last Updated 10 September 2007 ]
The excitement of the FIFA Under 17 Women's World Cup, the 100% Pure New Zealand Winter Games, and the NZ international Arts Festival have helped build New Zealand's reputation as a world-class major event destination.
It's a reputation worth building.
More Than Dollar Spend
The economic impact can't be assessed by dollar spend alone, with benefits often realised years after the event. Such benefits can include:
- a higher profile for New Zealand, which then allows us to showcase products, develop connections and build business, cultural, sporting and tourism opportunities.
- a better quality of life for New Zealanders, through environmental and infrastructure improvements, increased employment opportunities before, during and after the event, and greater opportunities to participate.
- building a stronger sense of identity in the community - locally regionally, nationally.
- developing and promoting high achievement for New Zealanders in the arts, cultural, sports, heritage and leisure fields
- providing opportunities for New Zealanders to experience world class events
- Enabling communities to showcase their regions and achievements nationally and internationally.
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