Broadcasters can often be quite demanding and will have numerous requirements. Careful relationship management of broadcasters is a key component of ensuring that your event gets the coverage required.
Working with broadcasters
Regular meetings should be set up with broadcasters and communications regarding event planning and obligations should be open and honest.
Event organisers should utilise the expertise of broadcasters to ensure that the final product is of a high quality. However, organisers must be aware that broadcasters might push for a gold-plated solution, as such be upfront with broadcasters in terms of budget and resources that the event has available for production.
Broadcasters will often have conflicting requirements to other types of media that are covering the event; these conflicts will need to be managed with resolutions found that suit all parties. Areas of conflict can include camera positioning, lighting, cable runs etc.
Broadcasters are likely to have valuable input on the timing of an event, both in terms of the date and time of day the event is held (this is relevant to both events broadcast live and on a delayed basis). In order for event owners and organisers to maximise TV viewership and broadcast revenue (taking into consideration time zone differences and potential scheduling conflicts), they must involve broadcasters in discussions relating to the timing of the event.
Broadcasters have many requirements that will need to be considered and managed by the event organiser. In addition, the event organiser will need to balance these against the requirements set out by the event owner.
Organisers will need to negotiate with broadcasters regarding requirements relating to:
- The number and positioning of cameras
- Cabling and cable pathways
- Power requirements and backup generation
- Commentary positions and studios
- Lighting requirements
- Broadcasting compound (Parking and space requirements)
- Scheduling (When the event is to be held - week day or weekend, time of day or night, etc)
- Negotiation of rights and exclusions (event organisers need to retain news access rights for other broadcasters)
- Provision of broadcast feed to other broadcasters
- Provision of broadcast feed to areas at the event (e.g. big screens, changing rooms, media centre, VIP lounges, officials rooms etc)
- Signage (locations and size)
- Editing of the broadcast
- Contingency and risk mitigation
- Quality of the coverage
- Levels of production
- Provision of graphics, statistics etc.
Host Broadcaster, rights holders and non rights holders
Host Broadcaster – is the main broadcaster for an event, they are responsible for producing and transmitting the “clean” television coverage of the event. The host broadcaster is necessary as it is impractical to have multiple broadcasters trying to record and produce the same event.
Rights Holding Broadcaster - Any broadcaster that has paid for the right to broadcast the event. Rights holders will usually receive a “clean” feed from the host broadcaster.
Non-rights holders – broadcasters that have not paid for the right to broadcast the event. They may still attend the event and create stories but do not have the rights to broadcast the event.