Marketing and communications
With growing competition amongst events and marketing media, there are far more opportunities for the general public to choose where to spend their discretionary dollars.
One of the biggest challenges for an event manager is to identify the most effective strategies for reaching the priority target markets to ensure the event achieves the best possible exposure with these groups.
Event managers may need to think outside the square to achieve their objectives.
The Marketing and Communications module is under review.
New information, examples and templates will be available soon.