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Examples

Here are some examples of leverage and legacy initiatives that have been successfully delivered by events hosted throughout New Zealand:

 

2000 and 2003 Americas Cup

  • Revitalisation of a rundown area of Auckland’s Harbour – basin dredged and mooring installed for Americas Cup teams and up to 100 super yachts
  • Enhanced the reputation of the New Zealand’s marine sector (provided opportunities for the sector to demonstrate its capabilities and enhance business relationships)
  • Construction of expensive apartments, restaurants, bars and a Hilton hotel

 

2011 IPC Athletics World Championship

  • Upgraded the accessible equipment available in New Zealand - distributed accessible equipment to athletics centres and schools throughout the country
  • Enhanced awareness of disabled sport in New Zealand and increased participation in sport by disabled New Zealanders

 

100% Pure New Zealand Winter Games 2011

  • Community festival activities including the Adventure Film Festival and Meltdown Concert
  • Enhanced New Zealand’s snow sport and event capability - providing training programmes for officials and work experience opportunities for tertiary students

 

Rugby World Cup 2011

  • Development of a national volunteer programme which provided knowledge, skills and resources that will benefit future New Zealand events and volunteering in general
  • Large scale infrastructure upgrades across the country including airport upgrades, public transport system improvements, development of Wellington and Auckland waterfronts, and creation of new public facilities such as Auckland’s Wynyard Quarter and “the Cloud” on Queens Wharf
  • Wide range of sporting facility development and upgrades ranging from the new enclosed stadium in Dunedin, major upgrade of Eden Park and new media facilities in stadiums in Whangarei, Albany and Invercargill to the likes of installation of a sprung wooden floor at a community hall in Queenstown
  • Development of the NZ 2011 Business Club which connected local business hosts with international business people while they were in New Zealand for the tournament
  • Creation of the Real New Zealand Festival – a nationwide festival hosted alongside the tournament, which included more than 1,000 events all over the country, showcasing New Zealand’s arts, food and wine, heritage, cultures, entertainment, industries and business, experiences and lifestyle
  • Enhanced New Zealand’s major event capability - developing skilled workforce, exposure of New Zealand businesses to event sector opportunities, and increasing New Zealand’s standing within the international event community

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2011 Owen G. Glenn Men’s Champions Trophy

Enhanced the reputation of Hockey New Zealand within the international hockey community - delivered a very successful event with only very short lead-in (due to original host country losing rights)
Youth participation was encouraged with the staging of a “Mini Champions Trophy” for local schools, and an interactive zone which allowed people to try out various aspects of playing hockey

 

OptiWorlds NZ 2011

  • Upgraded the national fleet of “coach boats” – 25 new coach boats that were built for the event were on-sold (at a significant discount) to dinghy sailing clubs around New Zealand
  • Promoted awareness of New Zealand culture, through public ceremonies including a Maori blessing of the new coach boats, a formal Maori welcome (powhiri, haka and speeches from the Kaumatua) at the opening ceremony, and having a waka lead the fleet out onto the water on the opening day of racing
  • A pre-event regatta was held which enabled 64 New Zealanders to take part and race against 142 international competitors (OptiWorld regulations meant only 5 New Zealanders could compete in the main event)

 

NZPGA Pro-Am Championship 2012

  • Increased New Zealand’s profile - a one hour magazine style highlights programme was created and distributed to key overseas markets, in addition it has also screened as part of Air NZ’s in-flight entertainment and footage has been used in New Zealand Tourism’s overseas offices
  • Created significant business to business networking opportunities through corporate hospitality and functions held alongside the event

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2012 Golden Shears World Championship

  • Modernisation - providing online live streaming of the event and developing a new level of competition – a Plate Final providing emerging or “second tier” countries with an opportunity to compete in a world championship final
  • Range of local community activities including black singlet Friday, lamb on the menu restaurant competition and Castlepoint Station step back in time project

 

Volvo Ocean Race Auckland Stopover 2012

  • New Zealand marine industry export showcase - building the reputation of NZ’s marine industry and providing a platform for promoting and engaging with a global audience
  • “Keep the Oceans Clean” conservation initiatives involving school programmes and a beach cleanup day where waste collected was made into art for public display

 

2012 UCI Juniors Track World Championship

  • Enhanced the reputation of New Zealand’s cycling facilities - recognition and acknowledgement of the world class facilities at the Invercargill velodrome resulting in a number of new world record times
  • Provided opportunity for New Zealand junior athletes to compete at home in a world championship level event

 

ITU Triathlon World Championship Grand Final 2012

  • Secured ongoing World Triathlon Event – Auckland will host an annual ITU World Triathlon Series Event for the next four years (starting April 2013)
  • Hosted biggest ever Paratriathlon – providing suitable course and facilities and incorporating events for physically challenged athletes
  • Week-long festival of events including a kids event and a specifically designed shortened race giving amateurs the opportunity of racing on a World Championship course

 

Please note | the examples provided above have been selected to illustrate the many different kinds of leverage and legacy benefits that can be delivered by events and should not be considered an exhaustive list of all the leverage and legacy benefits delivered by these events.

 

Last updated 21 April 2016