Leverage and legacy planning
A well structured and managed leverage and legacy plan is essential to ensuring event organisers, key partners and investors get the most out of an event. An event which achieves widespread engagement and delivers enduring benefits will receive significant coverage and live long in people’s memories.
Hosting a major event has the potential to create an enduring legacy that effectively provides the host city, region and country with new levels of global recognition and economic and social development.
Leverage and legacy opportunities need to be planned rather than left to chance or assumed that they will automatically flow from the event itself. Creating a positive and lasting legacy requires deliberate effort, strong leadership, sustained commitment and attention.
This module provides an explanation of leverage and legacy concepts and guidance around effective leverage and legacy planning.