Underwriting an event
From an event sector perspective, an underwriter is an individual, company or organisation that agrees to be responsible for any loss incurred if an event does not generate enough money to cover the cost of organising and running the event.
People sometimes use the word underwriting to mean money, goods or services that sponsors provide to support an event. Underwriting an event always involves an element of risk for an underwriter because it is not known for certain whether there is going to be a loss or how large that loss will be until the event is over. Understandably, it can be difficult to find people who are willing to take on this risk.
This guide explains who can be an underwriter and includes suggestions to help you anticipate what potential underwriters may want and how to reflect this in your proposal or presentation.