34th America's Cup evaluation reports
27 March 2014
The 34th America’s Cup Regatta delivered a range of business benefits for the New Zealand economy, according to two evaluation reports – an independent evaluation of the Government’s investment in Emirates Team New Zealand and an evaluation of Trade and Enterprise’s leverage programme in San Francisco.
“The economic benefit from our investment in Team New Zealand is considerable. From a $36 million investment, the evaluation shows a total estimated impact of $87 million to the New Zealand economy,” Economic Development Minister Steven Joyce says.
“New Zealand directly benefited from Government investment, with 85% of the total campaign budget being spent on our shores, totalling $153 million.”
Companies that participated in the NZTE’s America’s Cup business leveraging programme are also reporting a range of benefits.
“Trade and investment deals worth $200 million for New Zealand and a further $120 million of new sales opportunities and investor interest were generated over the course of the event,” Mr Joyce says.
Download the reports
- Independent evaluation of the Government’s investment in Emirates Team New Zealand [1.5 MB PDF]
- Evaluation of New Zealand Trade and Enterprise’s (NZTE) leveraging programme in San Francisco [2.8 MB PDF]