In 2001, an Inter-Agency Events Group (IAEG) was established to improve the coordination of government involvement in events through maintaining an overview of event proposals and through sharing of information and joint consideration of proposals.
In 2003, a review of IAEG found it was operating successfully but with some challenge in cross agency collaboration and event funding. The Event Ministers (Economic Development; Research, Science & Technology; Tourism; Sport & Recreation) agreed with the IAEG that a more strategic approach was desirable, to ensure support would be directed at events that contribute to the overall economic development and international profile of New Zealand.
In 2004, Government approved its Major Event Strategy. The strategy aims for improved coordination among government agencies and provides the event sector with a clear understanding of the government’s key objectives and the rationale to support investment decisions.
In 2007, the Ministry of Economic Development evaluated the operation of the Fund, and the efficiency and effectiveness of the strategy underpinning it. It found the Fund has been successfully used to influence the growth, attraction and retention of specific events but there are areas in which implementation of the Fund could be improved.
In 2009, the Minister for Economic Development sought Cabinet agreement for a new approach to government’s investment in major events. This approach outlined a shift in government’s role from being seen mainly as a source of operational funding for events to becoming an integral partner with the events sector in helping to attract, retain, grow and deliver high quality major events, and in ensuring the delivery of lasting benefits for New Zealand from hosting events.
In 2011, the Major Events Development Fund was increased to $10 million per year to better resource New Zealand Major Events to deliver on this shift.
In 2012, Cabinet agreed to a revised approach to Government investment in major events. This approach seeks improved leverage and legacy outcomes and proactive targeting of events. It is anticipated the approach will deliver increased economic returns to New Zealand as a whole, as well as aligning with Governments wider social and cultural objectives.