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DHL NZ Lions Series 2017

 

The DHL NZ Lions Series 2017 sees the British and Irish Lions rugby team play 10 matches against New Zealand opposition, including the All Blacks. The matches will be held in seven host-cities across New Zealand.

Over 20,000 international visitors are expected to follow the tour around New Zealand and international broadcast of matches will reach over 200 million people. The Series has been declared a Major Event under the Major Events Management Act 2007 to protect the rights of the event owner, organiser and sponsors.

By protecting the commercial rights of event owners and sponsors, the Act helps to make New Zealand an attractive event host.

Businesses don’t need to be an official sponsor of this event to benefit from it. There are many different ways to get involved, particularly through increased business-as-usual trade.

If your business is within the clean zone, you can support the event the same way any other business can, as long as you aren’t using protected words and emblems or suggesting an association that doesn’t exist.

See if the Act applies to your business by either reading the detailed guide or our quick guide below.

If you have specific questions about the DHL New Zealand Lions Series 2017, please email rightsprotection@nzrugby.co.nz.
 


Quick guide for businesses in the clean zone
 

 



Schedule 1 - Toll Stadium, Whangarei

Proposed clean zone

The area shown in Map A, being the area bordered by and including:

  1. Port Road from the northern intersection with Okara Drive to the southern intersection with Okara Drive; and
  2. Okara Drive from the southern intersection with Port Road to the northern intersection with Port Road.


Proposed clean period

The Toll Stadium clean zone will apply from 6.00am on Saturday 3 June 2017 until 11.59pm on Saturday 3 June 2017.
 

Map: Toll Stadium clean zone

[image] Toll Stadium map of clean zone

 

 


Schedule 2 - Eden Park, Auckland

Proposed clean zone

The area shown in Map B, being the area bordered by and including:

  1. New North Road from Wolseley Street to Bond Street;
  2. Bond Street from New North Road to State Highway 16 overpass;
  3. New North Road from Bond Street to Stormont Place;
  4. a direct line from the intersection of Stormont Place with New North Road to the intersection of Onslow Road and Marlborough Street (including the portion of Onslow Road);
  5. Marlborough Street from Onslow Road to Tongariro Street;
  6. Tongariro Street;
  7. Royal Terrace;
  8. Sandringham Road from Royal Terrace to Shaw Street;
  9. Shaw Street;
  10. Collins Street;
  11. Ethel Street from Collins Street to McDonald Street;
  12. McDonald Street; and
  13. Morningside Drive from McDonald Street to New North Road
     

Proposed clean periods

The Eden Park clean zone will apply during the following clean periods:

  1. From 6.00am on Wednesday 7 June 2017 until 11.59pm on Wednesday 7 June 2017; from 6.00am on Saturday 24 June 2017 until 11.59pm on Saturday 24 June 2017; and
  2. from 6.00am on Saturday 8 July 2017 until 11.59pm on Saturday 8 July 2017.
     

Map B: Eden Park clean zone

Eden Park Map.jpg

 


Schedule 3 - FMG Stadium Waikato, Hamilton

Proposed clean zone

The area shown in Map C, being the area bordered by and including:

  1. Ulster Street from 305 Ulster Street to Liverpool Street;
  2. Liverpool Street from Ulster Street to Anglesea Street;
  3. Anglesea Street from Liverpool Street to Rostrevor Street;
  4. Rostrevor Street from Anglesea Street to Norton Road;
  5. Norton Road from Rostrevor Street to Hall Street and Mill Street intersection;
  6. Mill Street from Norton Road to the walkway joining Mill Street and Avon Street;
  7. the walkway joining Mill Street and Avon Street;
  8. the walkway joining Avon Street and Seddon Road;
  9. Seddon Road from the walkway joining Avon Street and Seddon Road to the westernmost border of Willoughby Park where it meets Seddon Road; and
  10. the line bordering Willoughby Park and Beetham Park from the westernmost point of Willougby Park where it meets Seddon Road to 305 Ulster Street.

 

Proposed clean period

The FMG Stadium Waikato clean zone will apply from 6.00am on Tuesday 20 June 2017 until 11.59pm on Tuesday 20 June 2017.

 

Map C: FMG Stadium Waikato clean zone

[image] Waikato stadium map

 


Schedule 4 - Rotorua International Stadium

Proposed clean zone

The area shown in Map D, being the area bordered by and including:

  1. Devon Street from the entrance to the Utuhina Stream Walkway at the north-eastern corner of Ray Boord Park to Pukehangi Road;
  2. Pukehangi Road from Devon Street to Luxor Place;
  3. Luxor Place;
  4. Rotorua International Stadium;
  5. Westbrook Fields (adjacent to the north-western boundary of Rotorua International Stadium and Ray Boord Park); and
  6. Ray Boord Park including Ray Boord Park access roads and car parking areas up to and including the Utuhina Stream Walkway at the north-eastern end of Ray Boord Park.

 

Proposed clean period

The Rotorua International Stadium clean zone will apply from 6.00am on Saturday 17 June 2017 until 11.59pm on Saturday 17 June 2017.

 

Map D: Rotorua International Stadium clean zone

[Image] Rotorua stadium Map

 


Schedule 5 - Westpac Stadium, Wellington

Proposed clean zone

The area shown on Map E, being the area bordered by and including:

  1. Bunny Street from Lambton Quay to Waterloo Quay;
  2. Waterloo Quay from Bunny Street to Aotea Quay (including the pedestrian bridge over Waterloo Quay up to the Fran Wilde walkway);
  3. Aotea Quay from Waterloo Quay to the traffic lights just north of the Wellington Regional Stadium;
  4. a line from the traffic lights just north of the Wellington Regional Stadium around the boundary of 105 Waterloo Quay to the south-west corner of the Wellington Regional Stadium;
  5. a line from the south-west corner of the Wellington Regional Stadium to the corner of Thorndon Quay and Davis Street;
  6. Thorndon Quay from Davis Street to Lambton Quay; and
  7. Lambton Quay from Thorndon Quay to Bunny Street.

 

Proposed clean periods

The Westpac Stadium clean zone will apply during the following clean periods:

  1. From 6.00am on Tuesday 27 June 2017 until 11.59pm on Tuesday 27 June 2017; and
  2. from 6.00am on Saturday 1 July 2017 until 11.59pm on Saturday 1 July 2017.

 

Map E: Westpac Stadium clean zone

[image] Westpac stadium Wellington Map

 


Schedule 6 - AMI Stadium, Christchurch

Proposed clean zone

The area shown in Map F, being the area bordered by and including:

  1. Lincoln Road from the railway lines just north of Hazeldean Road to the pedestrian and cycle way adjacent to 162 Lincoln Road;
  2. the pedestrian and cycle way that runs parallel to State Highway 76 from just north of 143 Lincoln Road to Wrights Road;
  3. Wrights Road from the pedestrian and cycle way adjacent to 34 Wrights Road to Matipo Street;
  4. Matipo Street from Wrights Road to Princess Street;
  5. Princess Street from Matipo Street to Whiteleigh Avenue; and
  6. Whiteleigh Avenue from Princess Street to Lincoln Road.

 

Proposed clean period

The AMI Stadium clean zone will apply from 6.00am on Saturday 10 June 2017 until 11.59pm on Saturday 10 June 2017.

 

Map F: AMI Stadium clean zone

[image] AMI stadium Christchurch map

 


Schedule 7 - Forsyth Barr Stadium, Dunedin

Proposed clean zone

The area shown in Map G, being the area bordered by and including:

  1. State Highway 88 from Anzac Avenue to the roundabout at Ravensbourne Road;
  2. Ravensbourne Road from State Highway 88 to Butts Road;
  3. Butts Road to Dundas Street;
  4. Dundas Street from Butts Road to Harbour Terrace;
  5. Harbour Terrace from Dundas Street to Union Street East;
  6. Union Street East from Harbour Terrace to Forth Street;
  7. Forth Street from Union Street East to Riego Street;
  8. Riego Street from Forth Street to Albany Street;
  9. Albany Street from Riego Street to Anzac Avenue; and
  10. Anzac Avenue from Albany Street to State Highway 88.

 

Proposed clean period

The Forsyth Barr Stadium clean zone will apply from 6.00am on Tuesday 13 June 2017 until 11.59pm on Tuesday 13 June 2017.

 

Map G: Forsyth Barr Stadium clean zone

[image] Forsyth Barr Stadium Dunedin Map

 


Major Event emblems that cannot be used

The major event emblem as depicted below or as depicted below but in a different colour or as depicted but without any of the words or figures.

Master brandmarks (taiaha)

 

Boxed 3D colour on black

Boxed full colour on black


Boxed 3D colour on black.jpg [image] Boxed full colour on black

Boxed full colour on white

 


[image] Boxed full colour on white  

Expanded master brandmark

 

Expanded 3D colour on black

Expanded full colour on black


Expanded 3D colour on black.jpg [image] Expanded full colour on black

Expanded full colour on white

 


[image] Expanded full colour on white  

Secondary brandmark

 

Boxed full colour on black

Boxed full colour on white


[image] Secondary brandmark Boxed full colour on black [image] Secondary brandmark Boxed full colour on white

Series look and feel

 

Main mark

Expanded mark


[image] Main mark [image] Expanded mark

Secondary mark

 

[image] Secondary mark

 

 

Major event wording that cannot be used

Part 1 - Words and combinations of words

  • DHL New Zealand Lions Series 2017
  • DHL Series
  • Lions
  • Lions Series
  • Lions Tour
  • New Zealand Lions Series 2017
  • NZLS17
  • The British & Irish Lions
  • The Lions

 

Part 2 - Words if combined with other words

The words in an item in column A if used in combination with the words in an item in column B.

Column A

Column B


DHL New Zealand Lions Series 2017
DHL Series Agent
Lions Bar
Lions Series Broadcaster
Lions Tour Caterer
New Zealand Lions Series Commercial partner
NZLS17 Den
The British & Irish Lions Fan site
 The Lions Fanzone
  Hospitality
  Hospitality agent
  Hospitality partner
  Host
  Host city
  Host venue
  Hotel
  Investor
  Licensed product
  Licensee
  Live site
  Merchandiser
  New Zealand Rugby
  NZR
  NZRU
  Official
  Official store
  Partner
  Pub
  Retail agent
  Retail partner
 

Series

  Shop
  Sponsor
  Store
  Supplier
  Supporters village
  Team
  Ticketing
  Ticketing agent
  Ticketing partner
  Tickets
  Travel
  Travel agent
  Travel partner
  Twenty seventeen
  Two thousand and seventeen
  Venue
  Village

 

Last updated 10 May 2017