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The application process

‘Major Event’ declaration is a legislative process managed by the Major Events team within the Ministry of Business, Innovation and Employment. There is no application fee.

There is no formal application form or prescribed format for applications. The applications that have so far been accepted have been submitted in the form of a cover letter with an attached schedule or report.

Applications must address the factors that the Minister for Economic Development is required to consider and include sufficient evidence to support any assertions made as to the status of the event. Examples are given below.

Section 7(3)(c) of the Major Events Management Act 2007 states that the Minister for Economic Development must be satisfied that the event organiser has the capacity and intention to:

  1. Successfully and professionally manage the event.
    Information that could be provided includes (but is not limited to): information regarding management structure, resources and expertise, support from the international body, and history of successfully managing similar events.
  2. Use all practicable measures under existing law to protect commercial rights.
    Information that could be provided includes (but is not limited to): programme of intellectual property registration and enforcement, and contractual measures with sponsors and participants.

Section 7(4) of the Major Events Management Act 2007 states that the Minister must also take into account whether the event will:

  1. Attract a large number of international participants or spectators and generate tourism opportunities for New Zealand.
    Information that could be provided includes (but is not limited to): projected numbers for attendance at the event or previous similar events, and projected international television audience.
  2. Significantly raise New Zealand’s international profile.
    Information that could be provided includes (but is not limited to): how the event is perceived by the international body and international member organisations and/or participants, how New Zealand’s hosting of the event might enhance New Zealand’s international profile generally, and more specifically with the international body for hosting future events, and whether television coverage of the event promotes New Zealand and New Zealand products to overseas television audiences.
  3. Require a high level of professional management and coordination.
    Information that could be provided includes (but is not limited to): scale of the event (e.g. number of venues, participants, officials, level of sponsorship involved, international body requirements, VIPs etc).
  4. Attracts significant sponsorship and international media coverage.
    Information that could be provided includes (but is not limited to): who the main sponsors are and what is the likely media coverage (e.g. how many media will attend, from where, how extensively the event will be broadcast internationally etc).
  5. Attract large numbers of New Zealanders as participants and spectators.
    Information that could be provided includes (but is not limited to): estimated spectator/audience/attendee numbers at the event and how New Zealanders might participate (e.g. volunteers, officials, participants etc).
  6. Offer substantial sporting, cultural, social, economic, or other benefits to New Zealand. Information that could be provided includes (but is not limited to): benefits the event will have for New Zealand that have not been captured by the above criteria (e.g. promotion of participation and high achievement in the event field, enhancing key relationships, experience for hosting future events etc).
    If your event sufficiently meets the factors listed above, it is like you already have a relationship with the Major Events team within the Ministry of Business, Innovation and Employment. Before making an application, please get in touch with your key contact in the Major Events team. The team will work with you to assess whether your event meets the definition of a major event with regard to the Major Events Management Act 2007 and if it does, assist with ensuring that applications contain an appropriate level of information.


 

Last updated 28 March 2017